ad Silicon Tails: Yahoo's Approach to Keeping Personas Alive

Tuesday, June 06, 2006

Yahoo's Approach to Keeping Personas Alive

UIE Brain Sparks: Yahoo's Approach to Keeping Personas Alive

Just noticed that Jared Spool wrote a little piece about personas following the CHI conference in Montreal. He basically focuses on Aviva Rosenstein's part of a panel session on personas. Aviva heads up our Yahoo! Media design research team in Santa Monica (so I am privileged to have her on my team) and has used personas on several occassions.

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