ad Silicon Tails: March 2006

Friday, March 31, 2006

Ask Jeeves scoring points from WSJ commentator - Personal Technology

Walter Mossberg of the Wall Street Journal praises recent moves and features, esp. the zoom feature. He also notes generally that, "Ask's search-results pages are richer and better organized than typical Google results, and they give greater priority to content over ads."

It is nice to see someone looking beyond the Google hype to look at the innovations that take place elsewhere. But Henry Blodget asks a critical question to Mr. Mossberg related to actual behavioral impact of his opinions:

“So now that you have concluded that Ask is sometimes better, how are your searching habits going to change? Are you going to try both engines every time you search? Are you going to switch over completely to Ask? Or are you going to say, "Well, yes, Ask tastes better, but I've always been a Google man, so I'm going to stick with that." The answer here is important, because Google is protected not only by its search service but inertia: most searchers probably don't care enough to switch unless/until the competing product is vastly superior."

In the end changed behavior is what matters, not opinion in and of itself. The question is, does opinion drive behavior or is inertia, habit, established infrastructure (e.g. distribution) and situational factors going to determine the future search behavior of Mr. Mossberg? I know what the social psychologist's answer to that question is!


Tuesday, March 28, 2006

The New Wisdom of the Web - Next Frontiers

The New Wisdom of the Web - Next Frontiers -

Interesting how the interest in and discussions about social media (tagging in particular) is beginning to get "mainstream" attention. Newsweek published a piece on it with Caterina Fake and Stewart Butterfield (founders of Flickr - now at Yahoo!) on the cover. To me this is interesting given my talks in Denmark a few weeks back since one of my points in those talks was that social media is going to explode onto the "mainstream web stage" very soon led by companies such as Yahoo!

Also interesting commentary here.


Monday, March 27, 2006

Highest paying adsense keywords


Cyberwire put together a list of the most expensive Google adense keywords - lawyers seem to be topping the list - 54 bucks per click on the a sponsored link following a keyword search on "mesothelioma lawyers".

The Search engine journal points out that the folks at Cyberwire "link all of the terms in the list to news search results which include AdSense ads on the page… quite smart linkbaiting and AdSense clickbaiting with the list."


Tuesday, March 14, 2006

Boo is back

Is this final proof that we are over the dotcom crash and ready to repeat hisotry again? The vampire look of the girl (I doubt it is intentional) seems to suggest it's gonna get bloody.


Friday, March 10, 2006

Wall Street is wrong on Yahoo!: Financial News - Yahoo! Finance

Wall Street is wrong on Yahoo!: Financial News - Yahoo! Finance

Finally a business writer / financial analyst with some sense.

....although he choked on some financial facts.