ad Silicon Tails: One Billion Internet Users (Jakob Nielsen's Alertbox)

Monday, December 19, 2005

One Billion Internet Users (Jakob Nielsen's Alertbox)

One Billion Internet Users (Jakob Nielsen's Alertbox)
The Internet is growing at an annualized rate of 18% and now has one billion users. A second billion users will follow in the next ten years. Imagine the changes we will experience over the next 10 years. While Jakob Nielsen in his alertbox is focused on user adoption, which is not as high as the 90's, I think it is equally important to focus on technological change, which - post boom and bust - does not seem to slow down at all: the world of 2015 will not be today's Internet with more users and a little more usable web sites - it will be fundamentally different as we move into a world of social media and participatory media. The focus of "usability gurus" and all the rest of us foot soldiers in the march towards quality user experiences should engage actively in envisioning and defining this "brave new world". It's about much more than incremental usability improvements........