ad Silicon Tails: Discussion about survey research

Tuesday, September 21, 2004

Discussion about survey research

The Survey Says...
I'm not sure if it's right to claim that there is an inverse relationship between stated intent and actual action, but it's definitely worth pointing out the danger of trusting what people say when it comes to future behavior. It is so easy to do surveys today that the words of warning in this article is worth pointing to. Of course, designing surveys is no easier than before, but many people seem to think that the biggest problem of survey research was distribution and now that that problem has been solved with the Internet, we can and should do surveys ad libitum.